HYANDAI HAS GONE LUXURY
Korean automaker Hyundai has been working with ultra luxe fashion label Prada for the past two years. The result of their collaboration has finally been revealed – the 2012 Genesis Prada.
The sedan is sporting a 5.0L V8, giving it plenty of muscle. Prada designed one of a kind 19 inch rims for the vehicle, and had a large hand in other design elements, especially on the interior.
Standard trim has been replaced with dark chrome to look something like the palladium coated buckles on Prada bags. The upholstery will be made from Prada’s signature “saffiano” leather, making the seating and cabin extremely soft and comfortable.
1,200 units will be produced for the Korean market, while another small batch will be exported. Unfortunately, the sedan probably won’t find its way to the American market. The price point is expected to be in the $50,000 range.